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For the BUS-7101 course assignment, we recommend conducting a NavigatorSearch (formerly Roadrunner) to locate scholarly and/or peer-reviewed journal articles.
The following search string uses Boolean operators, field codes, nesting and truncation to get you started in the right direction: TI knowledge AND TI (consum* OR creat*). This search is limited to Full-Text and Scholarly/Peer-Reviewed Journals published within the past 5 years. You may view these search results by clicking here.
To learn more about these search techniques, we recommend watching the Library's How to Find Resources in NavigatorSearch quick tutorial video. You may access this video on our Tutorials and Training Tools page. You may also want to view the longer Roadmap to Research video on the Orientation Videos tab of the Tutorials and Training Tools page.
You may also read about search techniques by referring to the Preparing to Search section of our Research Process guide.
For additional questions about your assignment, please contact your Professor for guidance.
Didn't get the answer you needed? Contact a librarian through email, phone, SMS, or chat for personalized assistance!
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